My Cart(
After HTC’s milestone recognition by Interbrand’s “Best Global Brands” in 2011, three big Taiwanese brands also gained important recognitions at this year’s REBRAND 100 Global Awards for their brand transformation efforts.
News
Brands from Taiwan Win 2012 REBRAND 100 Global Awards
Date:2012-07-06
Taiwan’s OZAKI INTERNATIONAL, ADATA Technology Co., Ltd, and GoHiking were recognized by the awards alongside other world class enterprises such as Cisco, Pfizer, and UBS.
OZAKI’s general manager pointed out that brand transformation has helped sale volumes increase by as much as threefold. He attributed it to the fact that OZAKI’s products stood out in a fiercely competitive market. In 2010, OZAKI took the top spot for the highest market share of Apple accessory products sold in Hong Kong. Rebranding has also helped OZAKI become the center of spotlight at international exhibitions such as IFA and CES.
OZAKI’s general manager pointed out that brand transformation has helped sale volumes increase by as much as threefold. He attributed it to the fact that OZAKI’s products stood out in a fiercely competitive market. In 2010, OZAKI took the top spot for the highest market share of Apple accessory products sold in Hong Kong. Rebranding has also helped OZAKI become the center of spotlight at international exhibitions such as IFA and CES.
