LOHAS is an acronym for Lifestyles of Health and Sustainability, a market segment focused on health and fitness, the environment, personal development, sustainable living, and social justice. In a nutshell, this is a new industry that includes any thing that is good for our health or good for the environment.

The marketplace includes goods and services such as: Organic and locally grown food, Organic and natural personal care products ,Hybrid and electric cars, Green and sustainable building ,Energy efficient electronics/applicances ,Socially responsible investing ,Natural household products (paper goods and cleaning products) ,Complementary, alternative and preventive medicine (Naturopathic, Chinese medicine, etc.) ,Fair trade products.

LOHAS is here and it is a growing fashion. Taiwan has just seen one of its newest and fanciest organic stores open in Kaohsiung, which is called LOHAS. This fashion trend is good because shopping with a heart is becoming more and more popular, and because of this mainstream stores are starting to supply LOHAS goods.