History

In 1950, Huo-Tsun Liang Started from scratch to establish a store of WAN-WEN. After painstaking research of his operations step by step, he made WAN-WEN become a fish-flavored 50 honored family in Taichung. Half a century, WAN-WEN has been uphold the highest quality standards of manufacture in order to produce tasty, fresh and high-quality sailfish floss for the public taste. Product raw materials wholly come from fish market in Kaohsiung where Ocean fish purchased from. Won gold standard of food awards, quality guaranteed, never add chemical additives such as borax, preservatives, bleach and so on. Fresh products are nutritional, delicious, and suitable for all ages.

Located in Jiguang Street shopping district, Taichung City. Based on traditional taste and way to make, plus genuine goods at a fair price, it is always in short supply. In 1994, Founder Huo-Tsun Liang purchased lands in Dali Industrial Park, Taichung County and built nearly a thousand square feet of modern automated plant that is health and safety. Comprehensively upgrading the quality and quantity of our production, and also combining fish with agricultural products to create a more diversified prepared food. In 1995, renamed “WAN-WEN Food Processing Industry Co., Ltd.” In 2002, emphasizing CI brand image and striving for the promotion of packaging.

Business Philosophy

“Cultural Heritage & Innovation”

The business philosophy of WAN-WEN is striving for developing Taiwan traditional food to provide customers series products of tasty flavor and good mood every family.

Brand Story

In 1950, the symbol of WAN-WEN is a circle that places “文” inside that means “MARU WEN”in Japanese. This is how WAN-WEN comes from. In 1988, added the swordfish, sea, along with traditional decorative frame into the symbol.

With the progress of the times, WAN-WEN has done many changes and the breakthrough of traditional culture. In order to maintain the spirit of the original symbol, we refine it and keep using. For extending the approaches of promoting the products, we innovate a new brand logo--"旗聚一堂". The identifying of main body is a jumping sailfish and waves, and it integrates the brush strokes using sway and waves, sailfish leaping out of the sea, is full of vigor and demonstrates the spirit of "旗聚一堂".

or the products, it means that diverse and rich features that meet the needs of different customers. For the spirit, the result of "旗聚一堂" is to bring people together. This means that a guest from afar come and get together, and it totally shows the pure and simple side of Fisherman. For color, the use of green and blue represent the business philosophy of WAN-WEN-- Cultural Heritage & Innovation. Also, the blue appears health and fresh.

By the plan of recognizable image, hoping to create the value of "旗聚一堂". Using unique image lets everyone discovers the special of WAN-WEN.

WAN-WEN FOOD PROCESSING INDUSTRY CO., LTD.